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Managing Customer Relationships: A Strategic

Managing Customer Relationships: A Strategic

Managing Customer Relationships: A Strategic Framework . Don Peppers, Martha Rogers

Managing Customer Relationships: A Strategic Framework


Managing.Customer.Relationships.A.Strategic.Framework..pdf
ISBN: 0470423471,9780470930182 | 530 pages | 14 Mb


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Managing Customer Relationships: A Strategic Framework Don Peppers, Martha Rogers
Publisher: John Wiley & Sons




Some of the strategies they should consider include: Definition – Develop an organization-wide definition Analytics – Define a framework to evaluate and measure effects. Dubai Summer Surprises offers an opportunity to woo new customers, writes James Tracy-Inglis, managing director at Saatchi and Saatchi X. ComAdding value to client and customer relationships . Yet, globally there are quite a few examples to prove that if used within an insightful strategic framework,technology can bring the intimacy back into the relationship between the customer and the retailer and offer a personalised experience whilst catering to the masses. Don Peppers and Martha Rogers, Managing customer relationships: a strategic framework, John Wiley & Sons Ltd, 2011. In order to do this, hospitals and providers can use customer relationship management (CRM) strategies and capabilities to create loyalty and brand awareness for health care consumers. GUEST COLUMN: Why It ;s More Important than Ever to Create . This presents a long-term strategic framework for the bank to effectively manage customer experience and aggressively explore opportunities for cross-sell and up-sell. Brand experts and digital evangelists suggest a customised relationship with messages and responses that can be achieved through Social CRM (Customer Relationship Management) – the next generation social networking tool. MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework. Managing Customer Relationships: A Strategic Framework.

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